“Jeremy Bailenson's knowledge of VR, from high level issues of hardware design and market dynamics down to details of human interaction and behavior is without equal, and this book is no exception.
Jane Rosenthal, Producer and Co-Founder of Tribeca Enterprises A must read for anyone who is curious about the world we live in.” from how we communicate to how we are entertained. Jeremy Bailenson takes you beyond the hype and into the profound and empathic ways VR is enhancing every facet of life.
“What is Virtual Reality? Everyone is talking about it but very few have really indulged in artistic and well crafted simulations. Laurene Powell Jobs, President of Emerson Collective He takes us on an entertaining tour of what it can do, from giving children thrilling educational experiences to teaching the public about climate change to enhancing the storytelling powers of filmmakers and journalists.” “Nobody has thought longer or deeper than Jeremy Bailenson about how VR will affect society. Young Sohn, president and chief strategy officer, Samsung Electronics “As one of VR’s pioneers, Jeremy Bailenson sheds light on how it works, its benefits, and how it will impact us in the future.” “An accessible introduction, a cogent primer, to the potential and pitfalls of VR.” Sherry Turkle, professor of the social studies of science and technology, MIT, and author of Reclaiming Conversation Read this to calibrate the ethical and moral choices ahead." “Bailenson provides a clarifying framework for a necessary conversation about what it will mean to ‘be there’ in the twenty-first century.
Jaron Lanier, VR pioneer and author of You Are Not A Gadget This book describes the edge of human self-knowledge, and a precipice of human foibles to avoid.” He helps us see more of our vulnerabilities and our potential than ever before. “Jeremy Bailenson’s work is unflinching and brave. “Excellent primer on the subject … It promises to be a fascinating journey.” This book is a must-read for anyone who wants to understand and hone performance through VR.” “Virtual reality is changing the way athletes train. People interested in the current state of virtual reality’s applications will enjoy Bailenson.” Kevin Kelly, founding editor of Wired and author of The Inevitable Read this before you enter this new world.” For decades he’s been researching how VR affects humans. “Few people alive know as much about VR as Jeremy Bailenson. Among other things, the book answers the sometimes vexing question of what VR is actually good for.” It’s short, it’s levelheaded and it tells you what you need to know. “If you want to understand the most immersive new communications medium to come along since cinema…I’d suggest starting with Mr.
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